Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/January 20, 2014/Marketing and Sponsorship
Seahawks' Richard Sherman The Latest Athlete To Star In Ad For Beats By Dre
Published January 20, 2014
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TIMING IS EVERYTHING: ESPN this morning aired the Sherman ad for Beats during a commercial block in the 9:00am ET edition of "SportsCenter". Given the awkward interview between Sherman and Fox' Erin Andrews following yesterday's NFC Championship, the next ad to run ironically featured Andrews promoting Probiotics (THE DAILY).