Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/January 20, 2014/Marketing and Sponsorship
Seahawks' Richard Sherman The Latest Athlete To Star In Ad For Beats By Dre
Published January 20, 2014
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TIMING IS EVERYTHING: ESPN this morning aired the Sherman ad for Beats during a commercial block in the 9:00am ET edition of "SportsCenter". Given the awkward interview between Sherman and Fox' Erin Andrews following yesterday's NFC Championship, the next ad to run ironically featured Andrews promoting Probiotics (THE DAILY).