NASCAR, ESPN Team Up For New Campaign Jimmie Johnson Losing "Unlucky" Paint Scheme UA Battles Nike Supremacy With Durant Deal USC's Sarkisian Looking To Trademark Name Marketplace Roundup Under Armour Makes Big Offer To Durant Union Ink Five-Year Jersey Sponsorship Extension Miller's Injury Worries OSU Retailers Blue Jays Contesting New Creighton Logo Serves & Volleys
Upcoming Conferences and Events
SBD/January 20, 2014/Marketing and Sponsorship
Seahawks' Richard Sherman The Latest Athlete To Star In Ad For Beats By Dre
Published January 20, 2014
TIMING IS EVERYTHING: ESPN this morning aired the Sherman ad for Beats during a commercial block in the 9:00am ET edition of "SportsCenter". Given the awkward interview between Sherman and Fox' Erin Andrews following yesterday's NFC Championship, the next ad to run ironically featured Andrews promoting Probiotics (THE DAILY).