SBD/January 17, 2014/Classified Advertisements

SBJ In-Depth: Sports Sponsorship and Marketing

Marketers are faced with an ever-growing menu of options for delivering their message, from traditional approaches to digital platforms. How do they find the right mix and make the most of their investments? We’ll talk to marketers and highlight why some of their most recent campaigns were successful. Which trends are worth watching and where are the hot spots in sports sponsorship?

Publishing Date: Feb. 10 Ad Close: Jan. 27  Materials Close: Jan. 29. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or
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