SBD/January 15, 2014/Research and Ratings

SI Print Ad Revenue Down In '13, But Still Among Best; ESPN The Mag, Golf Magazine Up

Sports Illustrated once again led all sports magazines in print ad revenue in ’13 with $545.2M, but that figure is down 5.5% from ’12, according to data from Publishers Information Bureau. The ’13 figure for SI ranks it third among major consumer magazines, behind only People ($1.07B) and Better Homes & Gardens ($671M). SI For Kids led all publications with a 20% year-over-year increase in ad revenue, as the publication’s $7.9M mark was its best since ’09. ESPN The Mag was second among major sports publications with $286.2M in ad revenue, up 10%. Golf magazine saw $188.2M in ad revenue, which was the magazine’s best figure since ’08, while competitor Golf Digest had its best figure since ‘09. Transworld Surf saw a sharp drop in ’13, down 24% in ad revenue. Also seeing steep drops were Golf World (-14%), Transworld Ride BMX (-13%) and Cycle World (-12%).

ANNUAL AD REVENUE FOR SELECT SPORTS MAGAZINES
PUBLICATION
'13
'12
1-YEAR % +/-
'11
2-YEAR % +/-
Sports Illustrated
$545,175,908
$576,764,608
-5.5%
$576,426,586
-5.4%
ESPN The Magazine
$286,204,082
$259,297,736
10.4%
$299,430,619
-4.4%
Golf
$188,167,872
$162,048,623
16.1%
$156,375,597
20.3%
Golf Digest
$128,119,774
$117,502,844
9.0%
$124,968,875
2.5%
Runners World
$95,684,904
$92,232,361
3.7%
$88,907,250
7.6%
Bicycling
$35,820,783
$36,115,726
-0.8%
$37,479,902
-4.4%
Golf World
$23,327,089
$27,213,015
-14.3%
$34,118,374
-31.6%
Transworld Skateboarding
$17,985,952
$20,537,566
-12.4%
$21,034,467
-14.5%
Cycle World
$17,573,262
$19,977,427
-12.0%
$22,275,054
-21.1%
Transworld Snowboarding
$15,824,270
$15,147,412
4.5%
$18,560,769
-14.7%
Transworld Motocross
$11,989,249
$12,273,662
-2.3%
$11,333,691
5.8%
Tennis
$11,104,885
$11,774,612
-5.7%
$15,248,070
-27.2%
SI for Kids
$7,946,498
$6,612,246
20.2%
$5,596,883
42.0%
Transworld Surf
$7,585,254
$10,007,912
-24.2%
$9,961,533
-23.9%
Transworld Wakeboarding
$4,501,940
$4,775,338
-5.7%
$4,159,190
8.2%
Transworld Ride BMX
$2,891,075
$3,333,819
-13.3%
$3,758,303
-23.1%
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