NFL teams averaged a 28.5 local rating in their respective home markets for regular-season game telecasts in '13, up 4% from '12 and up 3% from '11. The Saints once again led all teams with a 52.0 local rating in New Orleans, up 14% from last season. The Chiefs saw the biggest local jump, with ratings in K.C. up 41%. Also seeing strong year-over-year gains were the Seahawks, up 37% over '12 and 77% over '11 in Seattle-Tacoma. The Falcons saw the sharpest drop in local ratings, down 22% in Atlanta. The Steelers also saw a double-digit percentage drop (-14% in Pittsburgh). The Raiders had the lowest local rating among all NFL teams for at least the third straight season. Ten clubs have seen two straight years of local declines (Giants, Jets, Falcons, Rams, Packers, Steelers, Patriots, Ravens, Cowboys, Jaguars).
| NFL TEAMS' LOCAL MARKET AVERAGE RATING DURING REGULAR SEASON |
| TEAM | TV MARKET | '13 | '12 | '11 | 1-YR % +/- | 2-YR % +/- |
| Saints | New Orleans | 52.0 | 45.5 | 51.1 | +14% | +2% |
| Broncos | Denver | 43.5 | 37.2 | 31.8 | +17% | +37% |
| Packers | Milwaukee | 42.9 | 46.6 | 48.2 | -8% | -11% |
| Chiefs | K.C. | 42.9 | 30.3 | 33.3 | +41% | +29% |
| Seahawks | Seattle-Tacoma | 38.6 | 28.3 | 21.8 | +37% | +77% |
| Steelers | Pittsburgh | 38.2 | 44.1 | 45.6 | -14% | -16% |
| Colts | Indianapolis | 36.6 | 33.9 | 29.2 | +8% | +25% |
| Patriots | Boston | 34.1 | 36.4 | 34.7 | -6% | -2% |
| Ravens | Baltimore | 33.9 | 35.1 | 37.3 | -3% | -9% |
| Bengals | Cincinnati | 33.3 | 29.7 | 33.9 | +12% | -2% |
| Bills | Buffalo | 32.8 | 30.4 | 33.8 | +8% | -3% |
| Vikings | Minneapolis-St. Paul | 32.8 | 33.4 | 31.3 | -2% | +5% |
| Bears | Chicago | 31.5 | 29.2 | 30.8 | +8% | +2% |
| Browns | Cleveland-Akron | 29.0 | 29.0 | 27.7 | NC | +5% |
| Cowboys | Dallas-Ft. Worth | 28.9 | 29.4 | 32.8 | -2% | -12% |
| Lions | Detroit | 28.8 | 25.2 | 27.5 | +15% | +5% |
| Eagles | Philadelphia | 28.3 | 25.2 | 27.0 | +12% | +5% |
| Chargers | San Diego | 27.2 | 27.1 | 30.2 | NC | -10% |
| Redskins | DC | 26.6 | 27.5 | 23.6 | -3% | +13% |
| Panthers | Charlotte | 26.3 | 22.8 | 23.8 | +15% | +11% |
| Titans | Nashville | 25.0 | 23.5 | 27.7 | +6% | -10% |
| Texans | Houston | 23.9 | 27.2 | 23.8 | -12% | NC |
| 49ers | S.F.-Oakland-San Jose | 22.6 | 20.2 | 19.0 | +12% | +19% |
| Cardinals | Phoenix | 21.5 | 19.9 | 19.3 | +8% | +11% |
| Falcons | Atlanta | 19.5 | 25.2 | 22.4 | -22% | -13% |
| Buccaneers | Tampa-St. Petersburg | 19.0 | 16.6 | 15.4 | +14% | +24% |
| Jaguars | Jacksonville | 18.3 | 20.0 | 21.2 | -9% | -14% |
| Rams | St. Louis | 18.0 | 21.0 | 18.9 | -14% | -5% |
| Dolphins | Miami-Ft. Lauderdale | 17.1 | 16.3 | 17.7 | +5% | -3% |
| Giants | N.Y. | 15.3 | 17.6 | 18.0 | -13% | -15% |
| Jets | N.Y. | 12.3 | 13.2 | 15.3 | -6% | -19% |
| Raiders | S.F.-Oakland-San Jose | 10.9 | 9.9 | 13.9 | +10% | -22% |
| NFL TEAM AVG. | 28.5 | 27.4 | 27.8 | +4% | +3% |
