SBD/January 14, 2014/Research and Ratings

NFL Teams Saw Local Market Ratings Gains In '13; Chiefs, Seahawks Up Big

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NFL teams averaged a 28.5 local rating in their respective home markets for regular-season game telecasts in '13, up 4% from '12 and up 3% from '11. The Saints once again led all teams with a 52.0 local rating in New Orleans, up 14% from last season. The Chiefs saw the biggest local jump, with ratings in K.C. up 41%. Also seeing strong year-over-year gains were the Seahawks, up 37% over '12 and 77% over '11 in Seattle-Tacoma. The Falcons saw the sharpest drop in local ratings, down 22% in Atlanta. The Steelers also saw a double-digit percentage drop (-14% in Pittsburgh). The Raiders had the lowest local rating among all NFL teams for at least the third straight season. Ten clubs have seen two straight years of local declines (Giants, Jets, Falcons, Rams, Packers, Steelers, Patriots, Ravens, Cowboys, Jaguars).

NFL TEAMS' LOCAL MARKET AVERAGE RATING DURING REGULAR SEASON
TEAM TV MARKET
'13
'12
'11
1-YR % +/-
2-YR % +/-
Saints New Orleans
52.0
45.5
51.1
+14%
+2%
Broncos Denver
43.5
37.2
31.8
+17%
+37%
Packers Milwaukee
42.9
46.6
48.2
-8%
-11%
Chiefs K.C.
42.9
30.3
33.3
+41%
+29%
Seahawks Seattle-Tacoma
38.6
28.3
21.8
+37%
+77%
Steelers Pittsburgh
38.2
44.1
45.6
-14%
-16%
Colts Indianapolis
36.6
33.9
29.2
+8%
+25%
Patriots Boston
34.1
36.4
34.7
-6%
-2%
Ravens Baltimore
33.9
35.1
37.3
-3%
-9%
Bengals Cincinnati
33.3
29.7
33.9
+12%
-2%
Bills Buffalo
32.8
30.4
33.8
+8%
-3%
Vikings Minneapolis-St. Paul
32.8
33.4
31.3
-2%
+5%
Bears Chicago
31.5
29.2
30.8
+8%
+2%
Browns Cleveland-Akron
29.0
29.0
27.7
NC
+5%
Cowboys Dallas-Ft. Worth
28.9
29.4
32.8
-2%
-12%
Lions Detroit
28.8
25.2
27.5
+15%
+5%
Eagles Philadelphia
28.3
25.2
27.0
+12%
+5%
Chargers San Diego
27.2
27.1
30.2
NC
-10%
Redskins DC
26.6
27.5
23.6
-3%
+13%
Panthers Charlotte
26.3
22.8
23.8
+15%
+11%
Titans Nashville
25.0
23.5
27.7
+6%
-10%
Texans Houston
23.9
27.2
23.8
-12%
NC
49ers S.F.-Oakland-San Jose
22.6
20.2
19.0
+12%
+19%
Cardinals Phoenix
21.5
19.9
19.3
+8%
+11%
Falcons Atlanta
19.5
25.2
22.4
-22%
-13%
Buccaneers Tampa-St. Petersburg
19.0
16.6
15.4
+14%
+24%
Jaguars Jacksonville
18.3
20.0
21.2
-9%
-14%
Rams St. Louis
18.0
21.0
18.9
-14%
-5%
Dolphins Miami-Ft. Lauderdale
17.1
16.3
17.7
+5%
-3%
Giants N.Y.
15.3
17.6
18.0
-13%
-15%
Jets N.Y.
12.3
13.2
15.3
-6%
-19%
Raiders S.F.-Oakland-San Jose
10.9
9.9
13.9
+10%
-22%
NFL TEAM AVG.
28.5
27.4
27.8
+4%
+3%

 

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