Levy Supportive Of Marv Albert NBA Decision DC United Bringing Back Play-By-Play Man "The Starters" Making Transition To NBA TV Nerdist Sees Expansion Into Sports As Natural Sager Adds More Work With Improved Health "Puppy Bowl" Audience Lower In '16 Media Notes Jeff Gordon Ready For Fox Duties Sounders Announce New TV, Radio Broadcasters The Vertical Differs From Other Branded Sites
SBD/January 14, 2014/Media
NBC To Leverage 40% Increase In Olympic Ad Capacity, Push New Athlete-Based Promos
Published January 14, 2014
RISK, REWARD: The FINANCIAL TIMES' Emily Steel wrote the Sochi Games are "forcing marketers who pour hundreds of millions of dollars into the games to perform a careful balancing act." The Olympics "offer an unparalleled opportunity ... to reach billions of viewers around the world and align themselves with a blend of feel-good emotions tied to the glory of the games." However, potential security risks and human rights controversies in Russia are making the Games a "much riskier bet." Advertising next to coverage of a potential terrorist attack "would be disastrous." Marketing execs said that advertisers in this case "would likely pull their ads" (FT.com, 1/13).