CSN Mid-Atlantic, Ravens Not Renewing Deal TNT Scores On MLK Day With Cavs-Warriors Media Notes MLBAM, NBC Reach Streaming Deal Van Pelt, King Discuss Evolution Of "SportsCenter" ESPN Tops December ComScore Rankings Big Ten Net, Riot Partner On "LoL" Tourney Media Notes Bell, Zenkel Among NBC Sports Promotions NASCAR Thinks Mobile With Website Redesign
SBD/January 14, 2014/Media
NBC To Leverage 40% Increase In Olympic Ad Capacity, Push New Athlete-Based Promos
Published January 14, 2014
RISK, REWARD: The FINANCIAL TIMES' Emily Steel wrote the Sochi Games are "forcing marketers who pour hundreds of millions of dollars into the games to perform a careful balancing act." The Olympics "offer an unparalleled opportunity ... to reach billions of viewers around the world and align themselves with a blend of feel-good emotions tied to the glory of the games." However, potential security risks and human rights controversies in Russia are making the Games a "much riskier bet." Advertising next to coverage of a potential terrorist attack "would be disastrous." Marketing execs said that advertisers in this case "would likely pull their ads" (FT.com, 1/13).