Sources: Facebook Could Stream MLB Games PGA Tour Working To Enhance Viewing Experience A-Rod In Talks For Role With YES Network Media Notes NBA ASG Has Best Viewership Since '13 NASCAR Going Big On Social Media For Daytona Atlanta United Signs RSN Deal With Fox Sports ESPN Tops ComScores In Unusually Slow Month Sportsnet Has Its First 360 VR Game Telecast Social Studies: WNBA Dream's Dan Goldberger
SBD/January 14, 2014/Media
NBC To Leverage 40% Increase In Olympic Ad Capacity, Push New Athlete-Based Promos
Published January 14, 2014
RISK, REWARD: The FINANCIAL TIMES' Emily Steel wrote the Sochi Games are "forcing marketers who pour hundreds of millions of dollars into the games to perform a careful balancing act." The Olympics "offer an unparalleled opportunity ... to reach billions of viewers around the world and align themselves with a blend of feel-good emotions tied to the glory of the games." However, potential security risks and human rights controversies in Russia are making the Games a "much riskier bet." Advertising next to coverage of a potential terrorist attack "would be disastrous." Marketing execs said that advertisers in this case "would likely pull their ads" (FT.com, 1/13).