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SBD/January 13, 2014/Media
Published January 13, 2014
THE RIGHT STUFF: In Philadelphia, Matt Gelb noted the Phillies must send 34% of the TV rights fee from their 25-year deal with Comcast to "MLB's revenue-sharing pool." The rights fee is the "only part of these TV deals" subject to MLB's revenue-sharing. Thus, teams "making these deals find profit in other areas, like an equity stake in the network and a share of advertising revenue." Those aspects of the Phillies deal "could be worth billions more" (PHILADELPHIA INQUIRER, 1/12).
TURNING THE PAGE: ESPN says that it saw an uptick in the rate base for ESPN The Magazine, which grew to 2.1 million from 2.0 million. The increase coincided with a 9.4% increase in '13 ad pages. ESPN The Mag also saw a 10% increase in ad revenue to $286.2M in '13. SI led all sports mags with $545.2M in revenue last year, but that figure was down nearly 6% from '12. See Wednesday's issue for more details on sports magazine revenue figures from '13 (Ourand & Karp, Staff Writers).
BIRD ON A WIRE: In St. Louis, Dan Caesar notes FS Midwest, which has the MLB Cardinals' local TV rights, "plans to increase its number of spring training telecasts" by 50%. There had been a "record number of 10 games last year" and will be 15 this season (ST. LOUIS POST-DISPATCH, 1/13).