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SBD/January 10, 2014/Franchises
MLB Rangers Slash Ticket Prices On 94% Of Seats, Sign Jack Daniel's As Club Sponsor
Published January 10, 2014
JACK IN THE BOX: ESPN DALLAS' Richard Durrett reported the Rangers' Diamond Club is "now the Jack Daniel's Old No. 7 Club and will have a new look in time for Opening Day." Jack Daniel's signed a "three-year deal with the Rangers and will have naming rights to the Diamond Club," which overlooks the field from the outfield. The 14,381-square-foot space has "had some walls removed to open up the area and will go through an altered seating arrangement and get a new bar near the center of the room." It will be "open to season-ticket holders." Matwick: "We've taken out the carpet and we will modify the rails to put in some different seating clusters. It has a new bar as well. This area hadn't been touched since the ballpark opened. The original carpet was 20 years old and it needed updating" (ESPNDALLAS.com, 1/9). In Dallas, Candace Carlisle noted the club now will "include a full buffet and bar, much like" the one Jack Daniel's has at AmericanAirlines Center (BIZJOURNALS.com, 1/9).