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Marketing and Sponsorship

Olympic Marketing Notes: Oakley Planning To Renew Deal With Lindsey Vonn

Oakley Global VP/Sports Marketing Pat McIlvain said that even though U.S. skier Lindsey Vonn's deal expires after this season and she is not competing at the Sochi Games, the company "is interested in renewing its deal" with Vonn if, as expected, she "continues her skiing career and looks to compet...

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