Final "Friday Night Fights" Tonight Louisiana Passes Sports Event Bidding Bill Miami May Get Football/MLS Stadium MLSE Close To Naming New CEO Sources Deny Report On Rams To L.A. St. Paul Saints Open Ballpark Michigan Approves Athletics Project NHL Salary Cap Expected To Grow 5% Figo, Van Praag Pull Out Of FIFA Race
SBD/January 9, 2014/Classified AdvertisementsPrint All
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All eyes turn to Sochi as the torch is lit to start the Winter Olympics. The event is the culmination of the most expensive preparations for a host city in Olympic history. Will the investment pay off for Russia? We will preview what to expect at the Games, outline how sponsors will activate, and highlight athletes who could see their marketing stock rise during the event.
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