Obama Has His Kobe Moment Maple Leafs Win NHL Draft Lottery NFLPA President Winston Chastises Goodell Minnesota Citizens To Work At Target Field Detroit Considering Making Bid For X Games NFL Draft Draws 225,000 Sharks Draw Small Crowd For Round 2 Opener Boston IndyCar Race Canceled France Meets With Drivers Council Blues Returning To Sprint Center For Exhibition
SBD/January 9, 2014/Classified AdvertisementsPrint All
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All eyes turn to Sochi as the torch is lit to start the Winter Olympics. The event is the culmination of the most expensive preparations for a host city in Olympic history. Will the investment pay off for Russia? We will preview what to expect at the Games, outline how sponsors will activate, and highlight athletes who could see their marketing stock rise during the event.
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