SBD/January 8, 2014/Media
ESPN Has No Current Plans For Another "Megacast," But Multiple Feeds Coming Again
Published January 8, 2014
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TIME NEEDED TO EVALUATE WHAT WORKED: ESPN execs plan to let some time pass before deciding which concepts worked and which ones need re-tooling. But Ben-Hanan said that the "Megacast" was produced exactly as it was intended. "Some of the fun of these executions was the idea that you were eavesdropping on what should have been natural and organic conversations," he said. "This wasn't a normal TV program, with a host setting things up and throwing things to an analyst. It wasn't designed that way." One potential tweak may deal with the number of on-air talent involved in each feed, Ben-Hanan suggested. "You could make an argument that sometimes in some of these instances, we had so many voices that if someone wanted to make a point, by the time they got a chance to get a word in edgewise, the next play had happened. College football, with its up-tempo offenses and where things are headed in the sport, only makes that aspect of it -- specific to this sport -- even tougher." Ben-Hanan said that he spent much of the game walking around ESPN's production compound "in a daze," trying to keep track of which truck was handling which specific feed. "Probably like any other innovation, once you've done it a few times, it probably gets easier," he said. "It was bigger than anything I've ever been a part of."