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SBD/January 7, 2014/Media
NFL Playoffs Off To Strong Start With Most-Viewed Wild Card Weekend On Record
Published January 7, 2014
FIT FOR A QUEEN CITY: In Charlotte, Erik Spanberg noted WJZY-Fox drew 639,950 local viewers for 49ers-Packers, "an audience that trails only" the 656,320 viewers for the Nov. 18 Patriots-Panthers "MNF" telecast. Meanwhile, Saints-Eagles drew 473,540 viewers on WCNC-NBC in Charlotte, with the local affiliate drawing 350,230 viewers for Colts-Chiefs. Charlotte-based WBTV-CBS drew 407,370 for Chargers-Bengals (BIZJOURNALS.com, 1/6).
EXPORT ASSISTANCE: CTV averaged 1.6 million Canadian viewers for 49ers-Packers, marking the fourth-largest Wild Card audience since CTV began airing NFL games in '07. The net averaged 1.1 million viewers for Saints-Eagles, 997,000 viewers for Colts-Chiefs, and 869,000 viewers for Chargers-Bengals (CTV).