Monster Energy A Big Winner At Daytona 500 Nature's Bakery Counterclaims In Danica Suit Rays CF Kevin Kiermaier Building Up Portfolio Golfer Willy Wilcox Signs With DraftKings Bedgear Revamps Red Sox' "Sleep Room" New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors
SBD/January 6, 2014/Marketing and Sponsorship
H&M Super Bowl Ad To Feature "T-Commerce" Technology, Allowing For Remote Purchasing
Published January 6, 2014
BEAT BOX: In N.Y., Claire Atkinson cites sources as saying that Beats Music is "about to make some noise" by "unleashing a huge marketing campaign aimed at squashing Spotify." Sources said that a host of Super Bowl spots featuring new artists are "at the center of [the] Beats offensive." Sources said that Beats also is "making big ad buys in other media" (N.Y. POST, 1/6).
TRENDING TROPES: USA TODAY's Bruce Horovitz notes as the price of Super Bowl ad time "continues to escalate, advertisers continue to seek new ways -- and new reasons -- to stand out or even surprise." There will as usual be "lots of celebrities in Super Bowl ads, but more will be first-timers." Actor Laurence Fishburne of the '99 sci-fi film "The Matrix" will appear in "a humorous twist on the cult classic in a Kia ad showcasing its new K900 luxury sedan." Wonderful Pistachios has "dropped YouTube phenom Psy, and will feature funny man Stephen Colbert in two 15-second Super Bowl commercials." Meanwhile, there will "be a tad less junk food and a few more better-for-you food ads in the Big Game," as Wonderful Pistachios and yogurt brands Dannon and Chobani "will go toe-to-toe with spots" (USA TODAY, 1/6).