SBD/January 6, 2014/Marketing and Sponsorship

Vijay Singh Inks Multiyear Deal With Hopkins Golf; Rose Signs Pair Of Extensions

Singh as part of the deal will play with Hopkins Golf wedges
Hopkins Golf on Friday announced that golfer Vijay Singh "has signed a multi-year endorsement contract" with the company that will see him "wear a Hopkins Golf logo on his visor or hat, carry a Hopkins Golf staff bag and play the company's wedges," according to GOLFCHANNEL.com. The move to Hopkins "should not come as a total surprise since the company's CEO, Greg Hopkins, was formerly the CEO of Cleveland Golf, whose equipment Singh used in winning" both the '00 Masters and '04 PGA Championship (GOLFCHANNEL.com, 1/3). Several other golfers have also announced new endorsement deals. Callaway has signed both Matteo Manassero and Henrik Stenson, while Justin Rose on Friday announced via Twitter that he has signed five-year sponsorship extensions with TaylorMade and Ashworth (THE DAILY).

MOORE TO DO: Payment gateway company Shift4 Corporation on Friday announced a renewal of its deal with golfer Ryan Moore. The renewal, which was facilitated by Icon Sports Management, will see Shift4's logo continue to appear on Moore's left chest. Moore also will make appearances at company events throughout '14 (Shift4).
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