SBD/January 2, 2014/Marketing and Sponsorship

Marketplace Roundup

Adams Golf yesterday announced that it has signed golfer Ernie Els to a multiyear agreement in which he will use the company's products and its logo on his bag and headwear (Adams Golf). Meanwhile, GOLFWEEK's Bill Zimmerman noted Trevor Immelman is "moving to Taylormade's stable of staff players" (GOLFWEEK.com, 1/1).

BOWL RACERS: NBCSPORTS.com's Chris Estrada noted NASCAR driver Kevin Harvick yesterday "brought out his new No. 4 Outback Steakhouse/Budweiser Chevrolet onto the field at Raymond James Stadium" during pregame ceremonies for the Iowa-LSU Outback Bowl. Harvick upon getting out of the car "carried out the coin toss for the game." Meanwhile, Dale Earnhardt Jr. also made a bowl appearance in which he "carried some important items -- the game ball and coin -- in his No. 88 Chevrolet as he drove out to midfield" before yesterday's Nebraska-Georgia TaxSlayer.com Gator Bowl at EverBank Field (NBCSPORTS.com, 1/1).

JOHNNY FORESTALL: ESPN.com's Darren Rovell cited a letter from a U.S. Trademark & Patent Office attorney as indicating that the office "was suspending the trademark" filed by Texas A&M QB Johnny Manziel's corporation, JMAN2 Enterprises, "until an earlier application for the trademark 'Johnny Football' is either abandoned or registered." Manziel filed for the trademark on Feb. 2, 2013 (ESPN.com, 12/31).

EASTERN FRONT: The WTA on Monday announced the launch of its "Road to Singapore" season-long ad campaign, which will follow WTAers from the beginning of the year to the season's conclusion during the WTA Championships in Singapore. With the addition of Singapore as the Championships host city, 17 events will be staged in the Asia-Pacific market in '14. The WTA will host an official launch of the WTA Championships and "Road to Singapore" in market on Jan. 27, during which WTA Chair & CEO Stacey Allastar, along with a player, will officially kick off the Championships for local fans and commercial partners (WTA).
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