SBD/December 23, 2013/Marketing and Sponsorship

Cool Gear To Produce FIFA-Themed Drink Containers For '14 World Cup

Massachusetts-based Cool Gear Int'l will "produce FIFA-themed, reusable chillers, tumblers and its signature coolgearcans" for the '14 FIFA World Cup, according to Donna Goodison of the BOSTON HERALD. Cool Gear Founder & CEO Donna Roth said, "It's an exciting deal for us because it’s hitting a different market for us -- sports -- but still is viable for (the mass market) as well." Roth said that Cool Gear "has strong distributors in Brazil and key countries around the world." The products will be sold in World Cup venues, as well as "in North America, elsewhere in Brazil, Europe, Colombia, Africa and South Korea." Roth said of the deal, "It will be a nice piece to add. The time frame is short. We’ll get a big hit this first and second quarter, and then it will be over" (BOSTON HERALD, 12/22).
Return to top

Related Topics:

Marketing and Sponsorship, FIFA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug