SBD/December 18, 2013/Facilities

Intel Signs Multiyear Deal To Serve As Levi's Stadium Founding Partner

Intel Plaza will feature a fan experience zone showcasing Intel’s newest products
The 49ers have signed Intel as their latest founding partner in a multiyear deal covering naming rights to a plaza on the northwest side of Levi’s Stadium, the team’s $1.2B facility opening in August. The number of years and financial terms were not disclosed, but founding partnerships at the major league level are typically 10-year deals valued at seven figures annually. Intel Plaza will feature a fan experience zone showcasing Intel’s newest products. The agreement also includes radio and television advertising, hospitality and the opportunity for Intel to host events with customers at the stadium. CAA Sports consulted for the 49ers on the Intel deal and there was no representation on the brand side, said 49ers Dir of PR Bob Lange. The computer chip maker’s HQs in Santa Clara are about two miles southeast of the stadium. The agreement comes less than a week after Intel signed a sponsorship with La Liga club FC Barcelona that includes rights to the inside of the team’s jerseys, a five-year deal with total value reported to be $25M. All told, the 49ers now have 10 founding partners on board in addition to Levi’s, the 160-year-old S.F.-based apparel maker that signed a 20-year, $220M naming rights deal in May. The nine other founding partners are Anheuser-Busch, BNY Mellon, Brocade, NRG Energy, PepsiCo, SAP, Sony, Violin Memory and Yahoo. Five of those are technology-related businesses. Levi’s Stadium is set to open Aug. 2 with an MLS game between the Earthquakes and Sounders.
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