SBD/December 16, 2013/Franchises

MLB Cardinals Raising Season-Ticket Prices, Reorganizing Seating Sections

All-inclusive Cardinals tickets will increase in cost by 4.7% for '14
A majority of MLB Cardinals season-ticket buyers "will see a hike in ticket prices and overall season tickets will see an average increase" of 4.1% in '14, according to Derrick Goold of the ST. LOUIS POST-DISPATCH. Ticket-holders also "will see several new sections of seats" at Busch Stadium. Cardinals President Bill DeWitt III said that a total of 83% of season tickets "will see an increase," 57% of the season-ticket prices will go up by $1 per game, and all-inclusive tickets will increase in cost by 4.7%. Goold noted the Cardinals "have carved up the area of seats behind home plate and between first and third base and also split the tiers in the outfield bleachers." The team "took an area of about 5,700 seats and redistricted it into two areas -- the home field boxes (directly behind home plate) and the infield field boxes (the bookends)." The home field boxes "are the more-premium seats." New seats in the overlook deck section at Ballpark Village also will open for '14, but "are not yet for sale and won't be this season to season-ticket holders." DeWitt said that the Cardinals "annually have a renewal percentage in the low 90s." He added that the team's NL Championship in '13 will "mean budgeting for a slight bump from last year's ticket sales." Goold noted season-ticket prices "saw an average increase" of 2.8% after the team's World Series win in '11. Half of Busch Stadium's seats are "usually purchased by season-ticket holders" (ST. LOUIS POST-DISPATCH, 12/14).
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