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SBD/December 13, 2013/Leagues and Governing Bodies
MLS Taps Bayern Munich As Opponent For '14 MLS All-Stars At Jeld-Wen Field
Published December 13, 2013
PRODUCT PLACEMENT: In Portland, Allan Brettman notes adidas, "the uniforms outfitter" for MLS, is also a 9.1% owner of Bayern Munich. Bayern Exec Board member Joerg Wacker said that the club "has at least 10 million fans in the United States, selling about 1 million Adidas-brand jerseys annually." adidas Chair & CEO Herbert Hainer, in addition to partial team ownership, serves on the Bayern BOD. adidas North America President Patrik Nilsson said that Bayern is "the only professional sports club with which Adidas holds an ownership stake." German automaker Audi also owns 9.1% of the club (Portland OREGONIAN, 12/13).