Marketing and Sponsorship

USA Today Participating In Hospitality Venture With QuintEvents

By Terry Lefton 12.10.2013

USA Today is lending its name to a hospitality venture though an agreement between the USA Today Sports Group and QuintEvents. Under the arrangement, USA Today will use assets within Gannett’s media properties to sell packages for top-shelf sports events, including the Super Bowl and Kentucky Derby. For example, a hyperlink in a story about horse racing could take a reader to information about packages to the Kentucky Derby. USA Today Sports Media Group Senior VP/Leagues & Properties Merrill Squires said the target group is both b-to-b and consumer. “The demand is there and they [Quint] though we could reach audiences they can’t and vice versa," Squires said. The site is live at USATodaySportsEvents.com and is selling Super Bowl packages, priced from $3099-11,799, along with Pro Bowl, Super Bowl, and NBA All-Star Game.

PREVIOUS Mike Ditka's Line Of Wines Seeing Sales Boost After Brand Overhaul NEXT Marketplace Roundup

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 8, 2024

May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/12/10/Marketing-and-Sponsorship/USA-Today.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/12/10/Marketing-and-Sponsorship/USA-Today.aspx