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Anniversary Special Issue

The Daily Hits 20: A Look At The Escalation Of Media Rights For Major Properties

The following list details the value of media rights deals for select major sports properties that cover the past 20 years. All figures are in millions.

NFL
YEAR
'94-'97
'98-'05
'06-'13
'14-'21
AVG. ANNUAL VALUE
$1,100
$2,200
$4,000
$4,950
TOTAL
$4,300
$17,600
$32,000
$39,600

 

MLB
YEAR
'94-'95*
'96-'00
'01-'06
'07-'13
'14-'21
AVG. ANNUAL VALUE
$37
$335
$584
$653
$1,550
TOTAL
$225
$1,677
$3,505
$4,571
$12,400

* Cable only figures. No rights fees were paid for over-the-air coverage in 1994 and 1995, as ABC, NBC and MLB shared revenue and expenses as part of their broadcast partnership called The Baseball Network.

NBA
YEAR
'94-'98
'98-'02
'02-'08
'08-'16
AVG. ANNUAL VALUE
$275
$660
$770
$930
TOTAL
$1,100
$2,640
$4,600
$7,440

 

NHL
YEAR
'94-'99
'99-'04
'05-'11*
'11-'21
AVG. ANNUAL VALUE
$31
$120
$72
$187.5
TOTAL
$155
$600
$435
$2,000

* Cable rights only (the 2004-05 season was canceled due to a player lockout; OLN paid $207.5 million 2005-2008; Versus paid $232.5 million 2008-2011). During that period, NBC's deal had no upfront rights fee and revenue from NHL telecasts was shared equally after NBC covered the cost of producing them.

NASCAR
YEAR
'94-'00
'01-'06
'07-'14
'15-'24
AVG. ANNUAL VALUE
NA
$400
$575
$820
TOTAL
NA
$2,400
$4,600
$8,200

NA: Not available, as tracks negotiated their own deals.

MLS
YEAR
'96-'07*
'07-'10
'11-'14
AVG. ANNUAL VALUE
$-
$21
$27
TOTAL
$-
$83
$108

* League launched in 1996. In March 1994, ESPN and ABC Sports announced the league's first television rights deal without any players, coaches, or teams in place. The three-year agreement committed 10 games on ESPN, 25 on ESPN2, and the MLS Cup on ABC. The deal gave MLS no rights fees but split advertising revenue between the league and networks.

NCAA BASKETBALL TOURNAMENT
YEAR
'94-'02
'02-'10
'10-'24
AVG. ANNUAL VALUE
$216
$479
$771
TOTAL
$1,725
$3,829
$10,800

 

FIFA WORLD CUP (U.S. ENGLISH AND SPANISH RIGHTS)
YEAR
'94
'98
'02, '06
'10, '14
'18, '22
AVG. ANNUAL VALUE
$11
$22
$190
$425
$1,025
TOTAL
$11
$22
$95
$212
$512

 

NOTRE DAME FOOTBALL ON NBC
YEAR
'91-'95
'96-'00
'01-'05
'06-'10
'11-'15
'16-'25
AVG. ANNUAL VALUE
$7.5
$8
$9
$10
$10
$15
TOTAL
$38
$40
$45
$50
$50
$150

 

BCS*
YEAR
'99-'05
'95-'00
'08-'11
'11-'14
'14-'25
AVG. ANNUAL VALUE
$79
$100
$120
$161
$470
TOTAL
$550
$600
$480
$645
$5,640

* Add $37.5M annually for Rose Bowl for '07-'14.

OLYMPICS
WINTER
'94
'98
'02
'06
'10
'14
'18
TOTAL
$325
$375
$555
$613
$820
$775
$950
SUMMER
'96
'00
'04
'08
'12
'16
'20
TOTAL
$456
$715
$793
$894
$1,180
$1,226
$1,430
 
WIMBLEDON
YEAR
'90-'94
'95-'99
'00-'02
'03-'07
'08-'11
'12-'23
AVG. ANNUAL VALUE
$13
$28
$30
$20
$23
$40
TOTAL
$65
$140
$90
$80
$115
$480

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