NBCSPORTS.com's Tony DiZinno reported Dollar General is "upping its support" of NASCAR's No. 20 Joe Gibbs Racing Toyota "to 27 races as primary sponsor" during the '14 Sprint Cup season. Home Depot and Husky "had been announced for 21 races, previously, and are expected to continue albeit with now fewer races as primary sponsor" (NBCSPORTS.com, 12/2).
KEEP RUNNING: Skechers yesterday announced that it extended its endorsement deals with Mavericks Owner Mark Cuban through '14 and Pro Football HOFer Joe Montana through '15. Both will be seen in humorous campaigns throughout this holiday season. Montana in his recently wrapped Skechers TV ad set for release in the spring takes a trip to the boardwalk. The ad also features Montana's daughter Elizabeth (Skechers).
INJURY BUG: NBA.com's David Aldridge wrote that while watching NBA-themed ads on NBA League Pass, it is "tough to see the ones featuring injured players" like Bulls G Derrick Rose and, "to a much lesser extent," Warriors F Andre Iguodala and Wizards G Bradley Beal. It might be due to "how their respective franchises built much of their marketing campaigns around those players" (NBA.com, 12/2).
WELCOME TO ATLANTA: In Atlanta, Carla Caldwell reports Michelob Ultra will "become the title sponsor of the Michelob Ultra 13.1 Marathon Series, which includes the annual half-marathon in Atlanta." The event "previously was known as the Allstate Life InsuranceSM Atlanta 13.1 Marathon" (BIZJOURNALS.com, 12/3).
