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Marketing and Sponsorship

Rory McIlroy, Wayne Rooney Hit The Links To Highlight New Nike Soccer Ball In Latest Ad

A new Nike ad shows golfer Rory McIlroy and EPL club Manchester United F Wayne Rooney "taking each other on in a demonstration of their skills on the golf course," according to Jack de Menezes of the London INDEPENDENT. While the ad "starts off as a regular introduction" for McIlroy, he is "soon joined by a smiling Rooney on the tee." Rooney "unveils the new Nike Ordem Football as his ball of choice" and "wastes no time in swinging and swerving the ball along the golf course -- hitting the pin with his first attempt with a little help from a computer-based friend." Rooney on the 18th hole "cracks under the pressure ... as he hits an [errant] ball towards the clubhouse." Retired Brazilian F Ronaldo "breaks away from an interview to head the ball back onto the green and set Rooney up for an easy finish" (London INDEPENDENT, 12/3). In London, Matt Lawless notes the "entertaining head-to-head" between McIlroy and Rooney was "filmed in Cheshire earlier this year." McIlroy is a ManU fan and it is "understood that the pair ... exchanged tips on golf and football throughout the filming" (London DAILY MAIL, 12/3).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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