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SBD/December 2, 2013/Marketing and Sponsorship
L'Oreal Men's Brand Inks Three-Year Deal With NHL, Will Present "NHL Life" Video Series
Published December 2, 2013
'TIS THE SEASON: The national ad campaign for the '14 Bridgestone NHL Winter Classic between the Maple Leafs and Red Wings debuted Friday during NBC's broadcast of the '13 Discover NHL Thanksgiving Showdown, which featured the Rangers and Bruins. The campaign also will run across digital, radio, print, in-arena, retail/in-store point-of-purchase, mobile and social media platforms with the official hashtag #WinterClassic (NHL).