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SBD/November 27, 2013/Franchises
Bills Expect Another Big Crowd For Rogers Centre Game, With No Comps Needed
Published November 27, 2013
NO SUCH THING AS COINCIDENCE? In Rochester, Leo Roth notes the report that Jon Bon Jovi is interested in purchasing the Bills "broke the week" of the Bills' game in Toronto. Roth: "You don't think the shrewd marketing folks working for the Bills and Rogers Communications would plant a story to create some buzz around a game featuring teams sporting 4-7 and 2-9 records, do you?" Story timing aside, a "wildly popular rock star buying a professional sports team isn't farfetched and the impact could be profound," as was the case when Jay Z joined the Nets' ownership group and "completely revived that franchise's relevance." Bon Jovi's interest in football and the NFL "is genuine," and his ties with the owners of Toronto's pro sports teams "make him a serious player in the future of the Bills" (ROCHESTER DEMOCRAT & CHRONICLE, 11/27).