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Published November 26, 2013
HOP ON THE BUS, GUS: In Birmingham, Jon Solomon reported Auburn football coach Gus Malzahn's company, HUNH LLC, recently filed an application to "trademark the phrase 'Hurry Up No Huddle,' the latest trend in coaches and universities creatively defining their rights and financial interests." Malzahn's Arkansas-based company applied on Nov. 13 for the phrase that is "often associated with the coach's up-tempo offense." The application states that the trademark is for "glassware and clothing." State of Arkansas records show that the company was "incorporated in February 2012." J&M Bookstore in Auburn has "sold 'HUNH' T-shirts this year for $17.99." Auburn marketer IMG College "filed opposition this month against C.O. Branded Corporation's application to trademark 'Gus Bus' for apparel." IMG said that it "owns certain personal, appearance and endorsement rights of Malzahn, including the term 'Gus Bus.'" Malzahn's contract shows that as long as he coaches Auburn, he "assigns all of his personal endorsement rights to the university in exchange for $900,000 per year" (AL.com, 11/22).