SBD/November 25, 2013/Research and Ratings

Overnight Ratings: LSU's Win Over Texas A&M Proves College Football's Top Draw

CBS earned a 4.8 overnight rating for its Texas A&M-LSU college football game Saturday night, leading the way among college football telecasts. ABC’s primetime coverage of Baylor-Oklahoma State drew a 4.0 overnight. The net’s regional coverage in the 3:30pm ET window garnered a 2.9 overnight. Fox’ Arizona State-UCLA contest Saturday night earned a 1.9 overnight and NBC’s Notre Dame-BYU game drew a 1.7 overnight. The top college game on cable TV belonged to ESPN, which saw Michigan State-Northwestern earn a 1.8 overnight. FS1’s top offering was Oklahoma-Kansas State, which earned a 0.8 overnight.

ALL THAT HOOPLA: The men’s college basketball HOF Championship between North Carolina and Louisville drew a 0.7 on ESPN on Sunday, while the Indiana-UConn matchup in the finals of the 2K Sports Classic on Friday night drew an identical overnight on ESPN2.

GETTING THEIR KICKS: NBC’s EPL Chelsea-West Ham match earned the net a 0.5 overnight. Meanwhile, ESPN’s MLS Timbers-Real Salt Lake playoff contest drew a 0.2 overnight Sunday evening.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECAST
DATE
NET
TIME (ET)
RATING
"College Football Countdown"
11/23
ABC
3:00-3:30pm
1.4
College Football: (regional)
11/23
ABC
3:30-7:00pm
2.9
College Football: Baylor-Oklahoma State
11/23
ABC
8:00-11:30pm
4.0
"College Football Today"
11/23
CBS
3:00-3:30pm
1.1
College Football: Texas A&M-LSU
11/23
CBS
3:30-7:00pm
4.8
College Football: Arizona State-UCLA
11/23
Fox
7:00-10:45pm
1.9
EPL: West Ham-Chelsea
11/23
NBC
12:30-2:30pm
0.5
Red Bull Signature Series: Hare Scramble
11/23
NBC
2:30-3:30pm
0.5
College Football: BYU-Notre Dame
11/23
NBC
3:30-7:15pm
1.7
"The NFL Today"
11/24
CBS
12:00-1:00pm
2.8
"NFL on CBS": (single)
11/24
CBS
1:00-4:05pm
11.5
"2014 Monster Jam Preview Show"
11/24
CBS
5:00-6:00pm
1.5
"Fox NFL Sunday"
11/24
Fox
12:00-1:00pm
3.5
"NFL on Fox": (regional)
11/24
Fox
1:00-4:25pm
9.8
"NFL on Fox": Cowboys-Giants (96%)
11/24
Fox
4:25-7:30pm
18.9
F1: Grand Prix of Brazil
11/24
NBC
11:00am-2:00pm
0.9
ISU Grand Prix of Figure Skating: Russia
11/24
NBC
2:00-4:00pm
0.7
Figure Skating: Family Skating Tribute
11/24
NBC
4:00-6:00pm
1.0
"Football Night in America"
11/24
NBC
7:30-8:15pm
N/A
"Sunday Night Football": Broncos-Patriots
11/24
NBC
8:30-11:45pm
17.0
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