SBD/November 25, 2013/Media

Ratings For Sprint Cup Series This Season Flat From '12, Viewership Sees Slight Increase

TV ratings for the NASCAR Sprint Cup Series were flat this season compared to ’12, while viewership saw a slight increase. NASCAR averaged a 3.6 rating and 5.8 million viewers for 35 Sprint Cup telecasts across Fox, TNT, ESPN and ABC. Excluded from the average was the Chicagoland Speedway race, which suffered a long rain and ended up finishing a large chunk of the telecast on ESPN after 1:00am ET. Viewership for the first half of the NSCS season on Fox (-1%) and TNT (-6%) was down, but picked up in the second half for ABC (+6%) and ESPN (+3). The ’13 season also saw a bounce among males 18-34 (+4%) after a big decline last season.

PLAYOFF PUSH: The nine races in the ’13 Chase for the NASCAR Sprint Cup averaged 4.5 million viewers, up 6% from 10 races last year. The Chase also saw a 7% increase among males 18-34. The Nov. 17 season finale on ESPN at Homestead-Miami Speedway averaged 5.1 million viewers for Jimmie Johnson clinching his sixth title, up 7% from last year, when Brad Keselowski took home the title. The ’11 finale, which saw Tony Stewart win the race to take the season title, drew 6.8 million viewers.

NASCAR SPRINT CUP SERIES AUDIENCE TREND
SEASON
NETWORKS
RATING
VIEWERS (000)
'13
Fox+TNT+ESPN+ABC
3.6
5,796
'12
Fox+TNT+ESPN+ABC
3.6
5,760
'11
Fox+TNT+ESPN+ABC
3.8
6,451
'10
Fox+TNT+ESPN+ABC
3.6
5,992
'09
Fox+TNT+ESPN+ABC
4.0
6,440
'08
Fox+TNT+ESPN+ABC
4.3
6,917
'07
Fox+TNT+ESPN+ABC
4.4
7,116
'06
Fox+TNT+FX+NBC
4.9
7,855
AVERAGE VIEWERS FOR NASCAR SPRINT CUP SERIES TV PARTNERS
NET
'13
'12
'11
'10
'09
'08
'07
Fox
7,702
7,900
8,600
7,836
8,680
9,325
9,307
TNT
4,677
4,980
5,125
4,990
5,098
5,722
5,693
ESPN
4,552
4,398
5,100
4,803
5,777
5,452
6,069
ABC
5,664
5,366
5,600
5,484
5,493
5,986
6,156
               

GUEST PASS: ESPN averaged 931,000 viewers for last Tuesday night’s 6:00pm ET “SportsCenter,” which was co-hosted by Johnson. That figure was up 22.5% from an average of 760,000 viewers for the program in that time slot this fall to date. Data from Joyce Julius showed that Johnson’s “SportsCenter” appearance, which was a first for a pro athlete, provided $32,565 worth of exposure for his sponsors, including Lowe’s, Kobalt Tools and Chevy.
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Media, NASCAR, Fox, ESPN, TBS/TNT

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