Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup Shaq Outlines Endorsement Strategy On "Late Night" Reebok Unveils Shoe For Teenage Weightlifter Anta, Klay Thompson Negotiating Contract Extension Butler Covers Brown In Visa, PapaJohns.com Spot Evernham Excited About Dodge's Potential Return HScott No Longer Competing In NASCAR Dodge Planning On Return To NASCAR?
SBD/November 21, 2013/Marketing and Sponsorship
Published November 21, 2013
SLOW PROGRESS: MLSSOCCER.com's Chris Bianchi reported Rapids President Tim Hinchey has "made securing a shirt sponsor for next season a 'top priority.'" Hinchey admitted that when he first joined the Rapids in '10, he "thought it would be significantly easier to secure a shirt sponsor than it has proven to be." But he "remains confident that he’ll be able to get the job done." Hinchey said, "It’s complicated. You’re asking about a significant, seven-figure investment at a minimum of three years; average over the league is $2.6 million per year. That’s not a small ask" (MLSSOCCER.com, 11/20).
NEW RIDE: AUTOMOTIVE NEWS' Ryan Beene reported Kia Motors "plans to return to the Super Bowl next year with new advertising to help launch its new K900 rear-wheel drive flagship sedan" in the U.S. The car was introduced yesterday at the L.A. Auto Show (AUTONEWS.com, 11/20).
STAYING BUSY: In Charlotte, Rick Bonnell writes signage around Time Warner Cable Arena makes it “apparent the Bobcats’ business side has made progress this year in selling sponsorships” (CHARLOTTE OBSERVER, 11/21).