Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/November 21, 2013/Marketing and Sponsorship
Published November 21, 2013
SLOW PROGRESS: MLSSOCCER.com's Chris Bianchi reported Rapids President Tim Hinchey has "made securing a shirt sponsor for next season a 'top priority.'" Hinchey admitted that when he first joined the Rapids in '10, he "thought it would be significantly easier to secure a shirt sponsor than it has proven to be." But he "remains confident that he’ll be able to get the job done." Hinchey said, "It’s complicated. You’re asking about a significant, seven-figure investment at a minimum of three years; average over the league is $2.6 million per year. That’s not a small ask" (MLSSOCCER.com, 11/20).
NEW RIDE: AUTOMOTIVE NEWS' Ryan Beene reported Kia Motors "plans to return to the Super Bowl next year with new advertising to help launch its new K900 rear-wheel drive flagship sedan" in the U.S. The car was introduced yesterday at the L.A. Auto Show (AUTONEWS.com, 11/20).
STAYING BUSY: In Charlotte, Rick Bonnell writes signage around Time Warner Cable Arena makes it “apparent the Bobcats’ business side has made progress this year in selling sponsorships” (CHARLOTTE OBSERVER, 11/21).