McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States Hawaii Hoping To Land New UA Deal Harden's Debut Adidas Shoe Panned By Critics AmEx Using Holograms In U.S. Open Activation Panini Launches NFL Effort Around Rookies Chunky Soup Debuts New NFL Campaign Tom Brady Launches Line Of Healthy Snacks
SBD/November 21, 2013/Marketing and Sponsorship
Published November 21, 2013
SLOW PROGRESS: MLSSOCCER.com's Chris Bianchi reported Rapids President Tim Hinchey has "made securing a shirt sponsor for next season a 'top priority.'" Hinchey admitted that when he first joined the Rapids in '10, he "thought it would be significantly easier to secure a shirt sponsor than it has proven to be." But he "remains confident that he’ll be able to get the job done." Hinchey said, "It’s complicated. You’re asking about a significant, seven-figure investment at a minimum of three years; average over the league is $2.6 million per year. That’s not a small ask" (MLSSOCCER.com, 11/20).
NEW RIDE: AUTOMOTIVE NEWS' Ryan Beene reported Kia Motors "plans to return to the Super Bowl next year with new advertising to help launch its new K900 rear-wheel drive flagship sedan" in the U.S. The car was introduced yesterday at the L.A. Auto Show (AUTONEWS.com, 11/20).
STAYING BUSY: In Charlotte, Rick Bonnell writes signage around Time Warner Cable Arena makes it “apparent the Bobcats’ business side has made progress this year in selling sponsorships” (CHARLOTTE OBSERVER, 11/21).