SBD/November 20, 2013/Marketing and Sponsorship

Enterasys Reaches Deal With NFL To Provide League, Teams With Wi-Fi Analytics

New Hampshire-based Wi-Fi systems firm Enterasys, which recently installed systems at Gillette Stadium and Lincoln Financial Field, is "now an NFL league sponsor, which carries with it a designation as official provider of Wi-Fi analytics of the NFL," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. While the league "does not own or control the venues that would have a need for Wi-Fi and analytics thereof, as part of the deal, the NFL has secured Wi-Fi analytics equipment that will allow clubs to measure fan connectivity and online activity." The league also is "providing discounted rates for the purchase of Enterasys’ Wi-Fi equipment by teams." If Enterasys "reaches designated sales incentives, it can earn the additional designation of official Wi-Fi provider for the NFL" (SPORTSBUSINESS JOURNAL, 11/18 issue).
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