SBD/November 18, 2013/Marketing and Sponsorship

Marketplace Roundup

BLOOMBERG BUSINESSWEEK's Susan Berfield wrote what is "most interesting (or galling)" about the NFL's happy meal partnership with McDonald's is "how straight up the NFL is about wanting to hook kids, especially 6 to 13 year olds, on a sport that’s facing exactly the sorts of controversies most likely to prompt concern from anxious parents." McDonald's signed a multimillion dollar, multiyear deal to "become the NFL’s official restaurant sponsor last fall," but "perhaps the real lure for the NFL was the Happy Meal and the impressionable audience it brings" (BUSINESSWEEK.com, 11/15).

READY TO GO? In Newark, Eliot Shorr-Parks wrote 76ers C Nerlens Noel "isn't expected to play anytime soon, but he sure looks ready to go in the latest Reebok commercial." Noel "can be seen running the court and throwing down an off the back board, alley-oop dunk in a commercial for Reebok promoting his new sneaker." Nets G Jason Terry and Kings G Isaiah Thomas also appear in the creative (NJ.com, 11/16).

BY GEORGE: In Indianapolis, Michael Pointer cited Fanatics.com data as showing that Pacers F Paul George "is now 10th in the NBA in jersey sales." Fanatics said that George was "outside the top 25 last year" (INDIANAPOLIS STAR, 11/16).
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