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Despite Slight Drop In Attendance, COTA's U.S. Grand Prix Deemed A Success
Published November 18, 2013
CELEBRITY SIGHTINGS: The HOLLYWOOD REPORTER's Sharon Swart noted the race "brought out a larger contingent from Hollywood, which is helping to burnish the F1 brand in the U.S." COTA organizers "made an effort to invite film, TV, music and sports talent this year," but many from Hollywood "also seemed to have made the trek to Austin on their own." Actors Gerard Butler and Adrian Grenier, actresses Joy Bryant and Jennie Garth, and chef Gordon Ramsay were all seen at the race (HOLLYWOODREPORTER.com, 11/17).
OUTSIDE IMPACT: F1 Grand Prix of America at Port Imperial, N.J. Special Assistant Chris Pook said of other F1 races in the U.S. impacting Austin's race, "What’s going to happen is it’s going to create more media awareness. You’re going to get the New York media involved, like The New York Times. When The New York Times starts writing about Formula One and motor racing, the nation starts writing. The same thing with The Wall Street Journal. All these big-market publications, they have a huge impact on the media across the country. That will help, and it will increase the television awareness. Television will go up, awareness will go up, and at the end of the day, it will benefit here (Austin)" (AUSTIN AMERICAN-STATESMAN, 11/18).