SBD/November 15, 2013/Media

Derek Jeter Creates Publishing Imprint, Expects To Release First Book In '14

Jeter Publishing has been quietly in the works for most of the last year
Yankees SS Derek Jeter on Thursday announced that he "would start a publishing imprint, Jeter Publishing, a partnership with Simon & Schuster," according to Julie Bosman of the N.Y. TIMES. Jeter portrayed the move as "a way to explore a project that combines his interests in business and in books, film and TV." He said, "This sort of sets the blueprint for postcareer." The publishing imprint will include "nonfiction books for adults, like biographies and titles on business and lifestyle; children’s picture books; middle-grade fiction; and books for children who are learning to read." Jeter suggested that the book enterprise "might lead to other ways of presenting content, like films or television." Jeter Publishing’s first books are "expected to be released in 2014." Jeter Publishing has been "quietly in the works for most of the last year." Jeter's agency, Excel Sports Management, talked to "several publishers about the possibility of an imprint." Jeter: "I’ve always had an interest in business, and my interest in business has really expanded over the years. And I have an interest in content. So this gives me the opportunity to really combine the two." Jeter Publishing will work with Wicked Cow Entertainment, a firm that "manages strategy for sports and entertainment brands and will be looking for 'brand extensions' for books." Simon & Schuster Children's Publishing Exec VP & President Jon Anderson said one of the first books planned is a "Derek Jeter guide to baseball" for young readers. The plan includes "updating the book each year." Jeter said that he "intended to be deeply involved in the details of every book" (N.Y. TIMES, 11/15). Jeter said, "I understand how important content is this day and age. You get an opportunity to share people's stories -- it doesn't necessarily have to be baseball -- that I find interesting" (N.Y. DAILY NEWS, 11/15).

SMELL GOOD, PLAY GOOD: In N.Y., Rheana Murray notes Jeter on Thursday "launched his latest fragrance," called Derek Jeter Driven Rush. It is an "appropriate follow-up to his earlier scent, simply Driven." Avon, which launched the collection, said that both are "odes to the athlete's drive, charisma and passion" (, 11/15).
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