SBD/November 15, 2013/Marketing and Sponsorship

Critics Continue To Pan NBA's "Big Logo" Sleeved Christmas Jerseys

The sleeved "big logo" adidas jerseys that all 10 NBA teams playing on Christmas Day will wear drew more scrutiny Thursday on the afternoon sports talk shows. ESPN's Michael Wilbon called the jerseys "junk" and said they "look like kids' pajamas." Wilbon: "We know what this is about: Sell more jerseys." He added the league is "trying to appeal to a five-year-old because those kids say to their dads and moms, 'I've got to have this jersey.'" ESPN's Tony Kornheiser said the Knicks jersey "looks like Garanimals" ("PTI," ESPN, 11/15). ESPN's Bomani Jones said the jerseys were "apparently inspired by the Louisiana Tech Lady Techsters of the 1980s." ESPN's Dan Le Batard: "They're just going to be T-shirts then. They're not going to be uniforms or jerseys" ("Highly Questionable," ESPN2, 11/14). ESPN's Tim Legler: "I just can't do the sleeves. I'm sorry, I can't. I know that it’s become sort of popular over the last few years to try to figure out ways to tinker with what is the traditional basketball uniform. But I just don’t get into the tight-fitting, sleeve look for a basketball player." He added the jerseys look like something people wear "if you were going to ride a bike" ("SportsCenter," ESPN, 11/14). Dallas Morning News columnist Tim Cowlishaw said he liked the commercial for the Christmas Day games but was "not wild about the jerseys." Cowlishaw: "The look itself is not great." However, L.A. Times columnist Bill Plaschke said if "players are wearing the jerseys, that means the fans will be buying the jerseys." Plaschke: "That means no more big guys with open pits sitting next to me at a game. ... Nobody should wear a tank top jersey to a game with no shirt underneath it. This will end that plague" ("Around The Horn," ESPN, 11/14).
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