Could Rousey's UFC Dominance Hurt Brand? Match Play Championships Headed To Austin Sloan Conference Standouts Include Kraft, Manfred CAA, Baltimore Begin Tourney Extension Talks DraftKings Signs Deal With UFC Quail Hollow Lands '21 Presidents Cup World Cup Dates Cause Strife In Euro Leagues Texas May Expand Incentives To Land Events Daytona 500 Sees Attendance Increase PGA Tour Honda Classic Continues Growth
Upcoming Conferences and Events
SBD/November 15, 2013/Events and Attractions
Tickets To Saturday's 20th Anniversary UFC Event Drawing Huge Demand
Published November 15, 2013
THE LONG & WINDING ROAD: BROADCASTING & CABLE's Stuart Miller noted although UFC is celebrating its 20th year of producing fights, it "didn't begin MMA's transformation into the burgeoning sport -- and the dynamic business -- it is today" until January '01. That is when brothers Lorenzo and Frank Fertitta bought UFC and along with Dana White "formed Zuffa LLC to oversee the business." MMA was "once considered a fringe sport," but is now "tentpole programming on Fox and an anchor for Fox Sports 1, as well as a driver of viewers to TV networks everywhere from China to Brazil." Fox Sports Media Group President Eric Shanks said, "The UFC has spent a lot of time carrying the water for our new network. They are the reason people tune in. There’s nobody we’d rather be in business with." Both White and Lorenzo Fertitta said that small, regional MMA organizations "remain an important stepping stone for fighters -- the minor leagues in essence." But Fertitta said that he "expects UFC to be the sole national player from here on out" (BROADCASTING & CABLE, 11/11 issue). ESPN.com's Josh Gross wrote, "If anything is improbable about the fact that UFC matured to the point that it airs live cage fights on national television and served as a lynchpin for the launch of a major cable sports network, it's that all the maneuvering, assuaging, adapting and evolving actually paid off" (ESPN.com, 11/11).
BECOMING PART OF THE MAINSTREAM: White believes that UFC "is beginning to receive the recognition of a major sport, but still doesn't consider it mainstream." He said, "We’re starting to get there now. I don’t think we’re mainstream yet. I really don’t. I know people disagree with me when I say that. But I think we’re starting to be looked at as one of the major sports now" (MMAWEEKLY.com, 11/11). But UFC HOFer Royce Gracie, who took part in UFC 1, said of the promotion, "It became mainstream. I know because little kids now, when I travel -- I’m on the road about eight months of the year -- and when little kids come up to you, you’re talking about 8, 10 year olds, saying, ‘I want to be in the UFC. Can you hook me up?’ You know the UFC made it" (MMAJUNKIE.com, 11/13). Fighter Chael Sonnen said, "There's a legitimate argument which sport is the biggest sport. I'm a fighter and I don't want to bring down other sports, but here is the reality: If you take the two best soccer teams in the world and you stuck them in a venue in my hometown (West Linn, Ore.), nobody's coming. Nobody is going to buy a ticket. But if we take the biggest UFC fight there was ... we could stick that in any venue in the world on any continent in the world and it would sell out" (SPORTS.YAHOO.com, 11/11).
LOOKING INTO THE FUTURE: White talked about the future of the promotion going into its next 20 years and said, "The UFC will just be as big and as normal and ingrained in society as any sport. We haven't even scratched the surface. When you sit down and you try and wrap your brain around how big the potential for this thing is, it's insane" ("SportsCenter," ESPN, 11/14). USA TODAY's John Morgan notes White and UFC have "accomplished more than most thought possible." However, White indicated that it is "just the beginning and he doesn't intend to walk away anytime soon" (USA TODAY, 11/15).