Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Marketplace Roundup Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup
SBD/November 13, 2013/Marketing and Sponsorship
Published November 13, 2013
AMERICAN BORN: In Portland, Seth Prince noted Oregon State Univ. yesterday unveiled its new Nike Air Native N7 men's basketball uniforms, and Nike indicated that all proceeds from the unis, which are "sold through Native American community centers and tribes, are given back to youth sport and physical activity programs in Native communities across North America through the N7 Fund." Other college teams wearing the jerseys include FSU, Nevada and New Mexico (Portland OREGONIAN, 11/13).
IN MY DEPARTMENT: Belk Chair & CEO Tim Belk on Nov. 4 announced that the company has "signed a six-year contract to continue as the Charlotte college football bowl game’s title sponsor." In Charlotte, Erik Spanberg noted since Belk became title sponsor in '11, "big-name pre-game concerts have been added, and the payout for schools has increased." Belk is "doubling its charitable contribution tied to the game, promising $150,000 in grants to Charlotte schools." Six schools will receive $25,000 each (CHARLOTTE BUSINESS JOURNAL, 11/8 issue).
RIGGO'S WORLD: In DC, Lindsay Applebaum reported Pro Football HOFer John Riggins has "apparently opened up an online shop full of 44-inspired gear." The store "offers Riggo’s Rangers hoodies, No. 44 jerseys and autographed photos, among other stuff, and promises that [a] 'portion of the proceeds benefit the Riggo’s Rangers foundation.'" Applebaum wrote her favorite offering may be a mug that has, "Humble and Fearless Always" printed on it followed by Riggins' signature. Applebaum: "Because what says humble more than selling a mug with your signature and a quote about being humble on it?" (WASHINGTONPOST.com, 11/12).