McDonald's Preps Three Promos Around NFL Season Cowboys, Hublot Unveil Limited Edition Watches U.S. Open Sponsors Go Digital With Activations UA Alters Approach To Women's Activewear Marketplace Roundup Stan Wawrinka Re-Signs With Yonex H&M-Designed Wardrobe To Draw Attention Saints' Slap Ya Mama Red Zone Presence Dropped Ortho To Sponsor Biffle's RFR No. 16 Marketers Debate Earnings Potential Of Mo'Ne Davis
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SBD/November 13, 2013/Marketing and Sponsorship
Published November 13, 2013
AMERICAN BORN: In Portland, Seth Prince noted Oregon State Univ. yesterday unveiled its new Nike Air Native N7 men's basketball uniforms, and Nike indicated that all proceeds from the unis, which are "sold through Native American community centers and tribes, are given back to youth sport and physical activity programs in Native communities across North America through the N7 Fund." Other college teams wearing the jerseys include FSU, Nevada and New Mexico (Portland OREGONIAN, 11/13).
IN MY DEPARTMENT: Belk Chair & CEO Tim Belk on Nov. 4 announced that the company has "signed a six-year contract to continue as the Charlotte college football bowl game’s title sponsor." In Charlotte, Erik Spanberg noted since Belk became title sponsor in '11, "big-name pre-game concerts have been added, and the payout for schools has increased." Belk is "doubling its charitable contribution tied to the game, promising $150,000 in grants to Charlotte schools." Six schools will receive $25,000 each (CHARLOTTE BUSINESS JOURNAL, 11/8 issue).
RIGGO'S WORLD: In DC, Lindsay Applebaum reported Pro Football HOFer John Riggins has "apparently opened up an online shop full of 44-inspired gear." The store "offers Riggo’s Rangers hoodies, No. 44 jerseys and autographed photos, among other stuff, and promises that [a] 'portion of the proceeds benefit the Riggo’s Rangers foundation.'" Applebaum wrote her favorite offering may be a mug that has, "Humble and Fearless Always" printed on it followed by Riggins' signature. Applebaum: "Because what says humble more than selling a mug with your signature and a quote about being humble on it?" (WASHINGTONPOST.com, 11/12).