SBD/November 13, 2013/Marketing and Sponsorship

Alomar Unveils New Baseball Equipment Line To Be Sold At Blue Jays Stores

Orange fielders' glove from Alomar's equipment line sells for around C$200
Baseball HOFer Roberto Alomar yesterday "introduced his line" of baseball equipment called alomar baseball, according to Bob Elliott of the TORONTO SUN. The brand's logo "begins with a lower case 'a,' all the better to see Alomar’s arms raise out of the letter 'o' -- two fingers on his left hand raised, one on his right." The line "consists of Canadian-made ash and maple bats" in the C$100 price range and orange fielders’ gloves costing around C$200, of which C$5 "goes to the Jays Care Foundation." Alomar said, "This is a new venture, I took pride in my game when I played. I’m going to take the same mentality I had playing into this." Alomar said that he will "pay for testing and insurance to gain status" as an MLB-approved bat manufacturer. He added he is "going to do it the right way" (TORONTO SUN, 11/13). Alomar said that it is "no coincidence that the line of baseball bats he launched Tuesday resembles the Cooper models he used during his early 1990s rise to baseball fame." He said that he "added the tri-coloured ring to the bat shaft to pay homage to Cooper, and tap in to Canadian baseball fans’ nostalgia." In Toronto, Morgan Campbell notes Alomar "hopes to have his bats approved for MLB use next month." The brand will be available "only at Blue Jays stores" and at retailer Home Run Sports. Alomar and Toronto-based equipment maker Impact Machine yesterday "emphasized their commitment to quality, and that Alomar didn’t just attach his name to the products but helped design them" (TORONTO STAR, 11/13).
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