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SBD/November 12, 2013/Leagues and Governing Bodies
Pastrana To Leave NASCAR After Failing To Secure Enough Sponsorship For '14
Published November 12, 2013
CIRCUS ACT: Nitro Circus yesterday merged into one entity its two main businesses: the Nitro Circus Live touring company and Godfrey Entertainment, which owns the intellectual property of the action sports franchise. The transaction was facilitated by an investment from The Raine Group (Nitro Circus). In N.Y., David Gelles reported The Raine Group investment is valued at about $25M. Nitro Circus with a "unified team and a new infusion of capital ... hopes to extend its reach around the globe." The company is "planning a permanent live show in a still unknown site in Las Vegas, and another permanent live show in Macau" (NYTIMES.com, 11/10).