NBC Sports Digital has struck a multiyear partnership with StubHub in which the secondary ticket marketplace will be the exclusive ticket provider of NBC Sports Digital properties. StubHub will be directly integrated across the network, including NBCSports.com, the NBC Sports Talk blogs, Rotoworld and select NBC Sports regional websites. The deal will give StubHub extensive reach given NBC Sports' standing with Yahoo Sports as the most trafficked U.S. sports destination online. StubHub Managing Dir of Partnerships & Business Development Geoff Lester said, "NBC Sports has incredible content and tremendous reach, and aligning with a brand like NBC is exciting for us."
RECRUITING COVERAGE: NBCSN on Thursday will have a special episode of its daily sports program, "SportsDash," in which prized college football recruit Da'Shawn Hand of Woodbridge, Va., will announce his chosen college live on the program. The episode, developed in partnership with Yahoo Sports, will surround the announcement with feature segments, analysis and other content devoted to what Rivals.com calls the nation's top high school football player. Yahoo Sports additionally will produce a separate show devoted to Hand that will stream live on Rivals.com.
