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Marketing and Sponsorship

Veterans Day Brings Forth Several Camouflaged-Themed Marketing Initiatives

Nike on Thursday released images of "camouflage-print uniforms" that the Oregon and Georgetown men's basketball teams will wear in Friday night's Armed Forces Classic in South Korea, according to Darren Rovell of ESPN.com. The fronts of the jerseys "have American flags on the shoulders, while the backs replace the players' names with 'USA' on the Oregon jerseys and 'RESPECT' on the Georgetown jerseys." Oregon players "will have the option of wearing camo-printed Hyperdunk shoes in school colors or a version of Kevin Durant's latest Nike shoe." Georgetown "will wear a customized version of the Air Jordan XX8" (ESPN.com, 11/7).

BULLSEYE: Target has changed the NASCAR Sprint Cup Series No. 42 Chevy driven by Juan Pablo Montoya to sport a special paint scheme for the AdvoCare 500 at Phoenix Int'l Raceway on Sunday. In order to honor the troops, the signature Target red paint scheme will go camo (THE DAILY).

IF THE SHOE FITS: In Portland, Matthew Kish noted Redskins QB Robert Griffin III now "has a signature football cleat" from adidas, and in honor of "his military family it's a camouflage version" he wore Thursday night against the Vikings in observance of Veteran's Day. adidas will sell "a limited number of the cleats online for $1,111 in a gift set that includes a matching flat brim hat, graphic T-shirt and socks." Proceeds will benefit the Operation Renewed Hope Foundation, a "support group for veterans" (BIZJOURNALS.com, 11/7).

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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