SBD/November 6, 2013/Media

New Hungry Fan Smartphone App Provides Concession Menus For MLB, NFL Venues

Hungry Fan claims to help fans locate concession stands in many venues
Hungry Fan, a new smartphone app that launched Monday, is "a Yelp-like guide to food and drink stands at stadiums across the country and Canada," according to Jenn Harris of the L.A. TIMES. Sports blogger Daina Falk, daughter of agent, David Falk, "came up with the idea." She "teamed up" with N.Y.-based digital marketing firm DeepFocus Founder & CEO Ian Schafer to develop the app. The app "uses your geographic location to locate baseball and football stadiums nearby." It then "gives you the lowdown on every concession stand, along with their menus and prices." The app's social aspect "allows you to log in through Facebook and share what you're eating." Users also can "leave comments on each concession stand" (L.A. TIMES, 11/5).'s Todd Wasserman noted the app "claims to be able to locate all the concession stands in more than" 40 MLB and NFL stadiums in the U.S. and Canada and "helps fans find vegan and gluten-free options." Getting such information "was trickier than Schafer thought it would be." While some stadiums "were upfront with data about the stands, most were tight-lipped." Schafer and Falk to get around such restrictions "used Task Rabbit and Craigslist to recruit people to take pics of the menus." Schafer and Falk are "confident they have a hit in the making -- one that will be advertiser-friendly." Pepsi is "its first sponsor." For now, "the plan is to add" NBA and hockey arenas to the app (, 11/4).
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