AutoNation Sponsors Bowl Game In Orlando Postseason Runs By O's, Nats Spark Ad Sales For MASN Mississippi State Licensing Infringement Rises Coaches Talk How Brands Impact Recruiting Marketplace Roundup McGladrey Extends PGA Tour Deal Nike Forecasts Growth In Sale Of Women's Apparel Panini Signs Exclusive Deals With Three Schools Nivea Men Signs As FXFL Sponsor Davis' Chevy Ad Continues To Draw Attention
Upcoming Conferences and Events
SBD/November 5, 2013/Marketing and Sponsorship
Farmers Insurance Extends Title Sponsorship Of Torrey Pines PGA Tour Event
Published November 5, 2013
YOUR NAME HERE: GOLFWEEK.com reported the Canadian Women's Open "has secured a new title sponsor" for '14 in railway company Canadian Pacific. The Canadian National Railway Company (CN) had "sponsored the event the last eight years" (GOLFWEEK.com, 11/4). Meanwhile, GOLFCHANNEL.com's Randall Mell reported the LPGA Founders Cup "will return to Phoenix next year but with a new title sponsor." RR Donnelley, title sponsor for the first three Founders Cups, "is stepping aside." LPGA Commissioner Mike Whan in a statement yesterday said that a new title sponsor "has been secured and will be revealed later this year" (GOLFCHANNEL.com, 11/4).
LAST CALL? In Pennsylvania, Joe Tuscano reported Mylan Inc. has "decided to no longer sponsor" the Web.com Tour Mylan Classic outside of Pittsburgh. The event "will probably be discontinued" if a sponsor cannot be found. Tournament Dir Chase McClain said that there were "two sponsorships under consideration, but a decision is still a couple weeks away" (OBSERVER-REPORTER.com, 11/4).