Shiffrin Looking At Deals Ahead Of '18 Games AT&T Is Top NCAA Tourney TV Spender To Date Marketplace Roundup Nathan's Becomes Official Hot Dog Of MLB MLB Partners For League-Branded Diapers Marketplace Roundup MLB Goes With Player-Focused Marketing Effort New Balance Launches Boston-Themed Ads WGC-Match Play Staying In Austin Long Term? WWE's Heyman To Promote Richmond NASCAR
SBD/November 5, 2013/Marketing and Sponsorship
Farmers Insurance Extends Title Sponsorship Of Torrey Pines PGA Tour Event
Published November 5, 2013
YOUR NAME HERE: GOLFWEEK.com reported the Canadian Women's Open "has secured a new title sponsor" for '14 in railway company Canadian Pacific. The Canadian National Railway Company (CN) had "sponsored the event the last eight years" (GOLFWEEK.com, 11/4). Meanwhile, GOLFCHANNEL.com's Randall Mell reported the LPGA Founders Cup "will return to Phoenix next year but with a new title sponsor." RR Donnelley, title sponsor for the first three Founders Cups, "is stepping aside." LPGA Commissioner Mike Whan in a statement yesterday said that a new title sponsor "has been secured and will be revealed later this year" (GOLFCHANNEL.com, 11/4).
LAST CALL? In Pennsylvania, Joe Tuscano reported Mylan Inc. has "decided to no longer sponsor" the Web.com Tour Mylan Classic outside of Pittsburgh. The event "will probably be discontinued" if a sponsor cannot be found. Tournament Dir Chase McClain said that there were "two sponsorships under consideration, but a decision is still a couple weeks away" (OBSERVER-REPORTER.com, 11/4).