Humama Opts Out Of PGA Tour Event Kraft Expands NHL Deal To Include U.S. Stewart: Sponsors Have Stuck By Our Side Adidas Struggling In U.S. Market Westbrook's New Line Tests Fashion Boundaries Sales Of Devon Still Jerseys Nearing 10,000 Medtronic Extends Twin Cities Marathon Deal Lakers' Lin Pokes Fun At Ad Campaigns In New Spot Nike Leaving Snowboarding, Freeskiing Industry Jeter Has Most Popular MLB Jersey
Upcoming Conferences and Events
SBD/November 5, 2013/Marketing and Sponsorship
Aaron Rodgers Stars In New TV Ads For Nonprofit IndependenceFirst, State Farm
Published November 5, 2013
ROCK AND A 'HARB' PLACE: In S.F., Eric Branch notes 49ers coach Jim Harbaugh, who "plays the role of an unhinged pee-wee football coach" in a Visa commercial airing this season, last week was "part of a Visa promotion to bring the ad to life" at Townsend Field in Santa Clara, Calif. Harbaugh "led a 45-minute clinic for about 50 youth football players from Santa Clara at the team’s facility" during the 49ers' bye week on Wednesday. Harbaugh as part of his deal with Visa "had to perform what, for him, was a rather odious task before the clinic: two hours of interviews with local and national media." Part of the clinic itself also "was open to the media." Harbaugh during the clinic "was engaged, but was the antithesis of the slightly crazed coach in the commercial" (SFGATE.com, 11/4).