Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/November 5, 2013/Marketing and Sponsorship
Aaron Rodgers Stars In New TV Ads For Nonprofit IndependenceFirst, State Farm
Published November 5, 2013
ROCK AND A 'HARB' PLACE: In S.F., Eric Branch notes 49ers coach Jim Harbaugh, who "plays the role of an unhinged pee-wee football coach" in a Visa commercial airing this season, last week was "part of a Visa promotion to bring the ad to life" at Townsend Field in Santa Clara, Calif. Harbaugh "led a 45-minute clinic for about 50 youth football players from Santa Clara at the team’s facility" during the 49ers' bye week on Wednesday. Harbaugh as part of his deal with Visa "had to perform what, for him, was a rather odious task before the clinic: two hours of interviews with local and national media." Part of the clinic itself also "was open to the media." Harbaugh during the clinic "was engaged, but was the antithesis of the slightly crazed coach in the commercial" (SFGATE.com, 11/4).