Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY Flacco Stars In Humorous Pepsi, Tostitos Ad Topps Signs Astros SS Carlos Correa Skechers To Title Sponsor L.A. Marathon College Football Players Snag Trademarks Nike Dragged Into Armstrong-Gov't Dispute
SBD/November 5, 2013/Marketing and Sponsorship
Aaron Rodgers Stars In New TV Ads For Nonprofit IndependenceFirst, State Farm
Published November 5, 2013
ROCK AND A 'HARB' PLACE: In S.F., Eric Branch notes 49ers coach Jim Harbaugh, who "plays the role of an unhinged pee-wee football coach" in a Visa commercial airing this season, last week was "part of a Visa promotion to bring the ad to life" at Townsend Field in Santa Clara, Calif. Harbaugh "led a 45-minute clinic for about 50 youth football players from Santa Clara at the team’s facility" during the 49ers' bye week on Wednesday. Harbaugh as part of his deal with Visa "had to perform what, for him, was a rather odious task before the clinic: two hours of interviews with local and national media." Part of the clinic itself also "was open to the media." Harbaugh during the clinic "was engaged, but was the antithesis of the slightly crazed coach in the commercial" (SFGATE.com, 11/4).