SBD/November 4, 2013/Marketing and Sponsorship

Truex Hints That NAPA Auto Parts Could Follow Him To Furniture Row Racing

Truex has been impressed with what Furniture Row Racing has done
NASCAR driver Martin Truex Jr. on Friday signed a multiyear deal with Furniture Row Racing and "left open the possibility that NAPA, plus other sponsors he has worked with over the years, might join Furniture Row to make for the most powerful one-car team since the multicar concept began to dominate Cup racing in the 1990s," according to Ed Hinton of ESPN.com. The deal "had been expected since his primary sponsor, NAPA, pulled out of his branch of Michael Waltrip Racing in September." Truex said of NAPA, "They've been great supporters of mine the last four years, and hopefully we'll be able to do something together. ... We've got a lot of great partners that are interested in the program and hopefully, moving forward, we'll be able to put some things together with them" (ESPN.com, 11/1). Truex said, "Furniture Row Racing has been high on my radar. The team has done a great job this year. It's a talented organization, and it has been impressive to see what they've accomplished over the past few seasons" (CHARLOTTE OBSERVER, 11/2).
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