Menu
Marketing and Sponsorship

Marketplace Roundup

EA Studios Exec VP Patrick Soderlund said that the end of the company's relationship with Tiger Woods was "more business than anything else." He said, "It's more normal course of business and actually not so dramatic. To me, it's, 'Okay, we're making a golf game. Tiger's not going to be on the cover of it. That's fine by me.'" Regarding the company's "Madden NFL" franchise, he pointed out that "nothing in that relationship had changed." He said EA remains "very, very committed to football and our ambition is to keep making football games" with no plans to change the Madden affiliation (POLYGON.com, 11/2).

JOHNNY LAWSUIT: In Dallas, Jeff Mosier reported the family of Texas A&M QB Johnny Manziel and a local T-shirt maker "appear to have settled their differences over trademark claims." JMAN2 Enterprises, a company controlled by Manziel's family, sued Eric Vaughan last week "over his 'Keep Calm and Johnny Football' T-shirt." A federal filing in the Eastern District of Texas indicates "the parties have settled their differences on a 'confidential basis.'" The lawsuit, filed in February, claimed that Vaughan did not "have the rights to profit off Manziel’s Johnny Football nickname" (DALLASNEWS.com, 11/1).

NOTES: Toyota recently signed a one-year deal with IMG College, establishing a sponsorship between the automaker and the Univ. of Michigan. The deal spans the '13-14 school year and involves radio and Internet promotions for Toyota during the school's football, men's basketball and hockey seasons (Toyota)....Golf HOFer Gary Player and Germany-based bank Berenberg on Friday announced a three-year partnership in which he will serve as a global ambassador for the bank (Berenberg)....Perry Ellis Int’l confirmed that it will expand its apparel licensee partnership with Callaway Golf to design, manufacture and sell golf apparel across Europe, the Middle East and Africa (Perry Ellis).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/11/04/Marketing-and-Sponsorship/Marketplace-Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/11/04/Marketing-and-Sponsorship/Marketplace-Roundup.aspx

CLOSE