SBD/November 1, 2013/People and Pop Culture

Jim Nantz Talks About His Wine Label "The Calling" In "CBS This Morning" Profile

CBS' JIM NANTZ is the co-founder of "The Calling" wine, which is Nantz' "second calling," according to CBS' Jeff Glor. "The Calling" includes several single vineyard varietals and a blend. Nantz' wine business was profiled on "CBS This Morning" Friday, with Glor noting Nantz' "dream to create his own wines became a reality in 2009." Nantz said there are "some similarities" between making wine and his broadcasting career, because "every time I go into the booth I have to have my research down cold." Nantz added he researched wine for over 10 years, "meeting with people and reading all about it to try to understand this business, and I wanted our product to be something that was authentic." Nantz' name is not on the label of wines, and he said, "I knew enough about the wine business to know that could really lead to a disaster. You could be the most beloved singer, golfer, whatever, but you put your name on the label, it's a tough sell." Glor said Nantz and his partner, PETER DEUTSCH, "have partnered with some of the best vineyards and winemakers in California," and Nantz' wines are "available in more than 2,000 restaurants across the country." Glor noted the wines start "at about $30 a bottle retail" ("CBS This Morning," CBS, 11/1).
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