SBD/November 1, 2013/Marketing and Sponsorship

Let's Get Excited: MLB Playoff Teams Handed Out More Than 1 Million Rally Items

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MLB playoff teams distributed nearly 1.1 million rally items to fans over the past two weeks, according to data provided to THE DAILY. Seattle-based BDA, MLB's exclusive provider of premium gameday giveaway items, said the Cardinals handed out 363,000 rally towels to fans attending its home playoff games. The majority of the items included the logo of a corporate partner. The Cardinals towels seen frequently during the World Series Games 3-5 telecasts were sponsored, in order, by Chevy, MasterCard and Bank of America. The Reds and Rangers had conditionally pre-ordered items for potential home dates.

TEAM
NUMBER OF ITEMS
TEAM
NUMBER OF ITEMS
Cardinals
363,000
Pirates
84,000
Tigers
210,000
Rays
60,000
Dodgers
156,240
Indians
42,000
A's
103,000
Red Sox
40,000
Braves
90,000
 
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