SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Baseball HOF Expecting Another Large Crowd Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push Yankees Embracing Youth Movement SHR Yet To Announce Anchor Sponsor For Bowyer Jose Bautista's Contract Has Attendance Incentive
SBD/October 31, 2013/Marketing and Sponsorship
World Series Roundup: Sporting Good Stores Open Early To Sell Red Sox Merchandise
Published October 31, 2013
PATRIOT ACT: FS1’s AJ Pierzynski said of Red Sox RF Shane Victorino’s American Flag shoes, “I got to give Shane and the people at Nike credit, he had the coolest shoes. I was admiring those things before the game in the clubhouse. He had the coolest shoes on tonight I’ve ever seen” (“Fox Sports Live,” FS1, 10/30). Fox' Ken Rosenthal said the shoes "actually were designed by a friend of Victorino's in Philadelphia and Shane encouraged me to tweet out a photo of the shoes before the game and I was happy to oblige. And I must say, the fashionistas on Twitter approved" ("World Series Game 6," Fox, 10/30).