SBD/October 31, 2013/Marketing and Sponsorship

World Series Roundup: Sporting Good Stores Open Early To Sell Red Sox Merchandise

In Connecticut, Steven Yablonski notes stores across New England “opened their doors early" this morning to "begin selling merchandise” celebrating the Red Sox’ World Series win. Stores in the Boston area “stayed open all night to sell championship merchandise, while in the rest of New England, stores opened extra early” (, 10/31). The Brockton ENTERPRISE noted the local Modell’s Sporting Goods opened today at 6:00am ET to “accommodate the anticipated demand for World Series paraphernalia.” Store Manager Colleen Giffin said, “Whatever you can imagine, if the Sox win, Modell’s will have it.” Griffin said that the store would have “hats, drinking glasses, sweatshirts, t-shirts and more.” The Dick’s Sporting Goods in Brockton also is “upping the ante,” as it planned to “reopen Wednesday night after the game” (, 10/30).

PATRIOT ACT: FS1’s AJ Pierzynski said of Red Sox RF Shane Victorino’s American Flag shoes, “I got to give Shane and the people at Nike credit, he had the coolest shoes. I was admiring those things before the game in the clubhouse. He had the coolest shoes on tonight I’ve ever seen” (“Fox Sports Live,” FS1, 10/30). Fox' Ken Rosenthal said the shoes "actually were designed by a friend of Victorino's in Philadelphia and Shane encouraged me to tweet out a photo of the shoes before the game and I was happy to oblige. And I must say, the fashionistas on Twitter approved" ("World Series Game 6," Fox, 10/30).
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