Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Cherington, Epstein Get Credit For Red Sox Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M
SBD/October 31, 2013/Marketing and Sponsorship
World Series Roundup: Sporting Good Stores Open Early To Sell Red Sox Merchandise
Published October 31, 2013
PATRIOT ACT: FS1’s AJ Pierzynski said of Red Sox RF Shane Victorino’s American Flag shoes, “I got to give Shane and the people at Nike credit, he had the coolest shoes. I was admiring those things before the game in the clubhouse. He had the coolest shoes on tonight I’ve ever seen” (“Fox Sports Live,” FS1, 10/30). Fox' Ken Rosenthal said the shoes "actually were designed by a friend of Victorino's in Philadelphia and Shane encouraged me to tweet out a photo of the shoes before the game and I was happy to oblige. And I must say, the fashionistas on Twitter approved" ("World Series Game 6," Fox, 10/30).