Sherman Critical Of Several NFL Policies Silver Optimistic About New Bucks' Arena Burbank Airport Partners With Rose Bowl Roberts Challenges Silver As She Settles In Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl 2014 Reader Survey: NBA App Review: Cavaliers For iPhone
SBD/October 31, 2013/Marketing and Sponsorship
NBA Marketing Notes: Jordan Brand Inks Victor Oladipo, Otto Porter Jr., Cody Zeller
Published October 31, 2013
I WEAR MY SUNGLASSES: In Portland, Allan Brettman notes Oregon-based sunglasses and accessories company Society43 has "launched its partnership" with the NBA. The company, which "moved to Portland from Eugene earlier this year," began "talks with the NBA in April that concluded with an agreement in late September." The brand currently "provides logoed sunglasses to 80 college and universities," and is "in talks with three other professional sports leagues" about partnerships similar to its NBA deal. The company this week is providing "a pair of custom Society43 Trail Blazers sunglasses" to each of the team's players with their name and number on them (Portland OREGONIAN, 10/31).
SPECIAL DELIVERY: The NBA debuted a new spot for NBATickets.com titled "Delivery Service," featuring Knicks F Amar'e Stoudemire, Clippers C DeAndre Jordan and Raptors F Rudy Gay. The ad follows the uniform-clad players as they hand deliver ticket orders to fans (NBA).
SPOOKY SIGNING: The Suns and WNBA Mercury yesterday announced a new multiyear marketing partnership with Ghost Armor, which provides consumers with protection for their electronic devices (Suns).