SBD/October 31, 2013/Marketing and Sponsorship

NBA Marketing Notes: Jordan Brand Inks Victor Oladipo, Otto Porter Jr., Cody Zeller

Society43 this week is providing custom sunglasses to Trail Blazers players
Nike's Jordan Brand announced Magic G Victor Oladipo, Wizards F Otto Porter Jr. and Bobcats F Cody Zeller have all joined the company as endorsers, and will start the season in Jordan Prime.Fly footwear. The trio joins Jordan Brand athletes Knicks F Carmelo Anthony, Clippers G Chris Paul, Clippers F Blake Griffin and Thunder G Russell Westbrook (Nike).

I WEAR MY SUNGLASSES: In Portland, Allan Brettman notes Oregon-based sunglasses and accessories company Society43 has "launched its partnership" with the NBA. The company, which "moved to Portland from Eugene earlier this year," began "talks with the NBA in April that concluded with an agreement in late September." The brand currently "provides logoed sunglasses to 80 college and universities," and is "in talks with three other professional sports leagues" about partnerships similar to its NBA deal. The company this week is providing "a pair of custom Society43 Trail Blazers sunglasses" to each of the team's players with their name and number on them (Portland OREGONIAN, 10/31).

SPECIAL DELIVERY: The NBA debuted a new spot for NBATickets.com titled "Delivery Service," featuring Knicks F Amar'e Stoudemire, Clippers C DeAndre Jordan and Raptors F Rudy Gay. The ad follows the uniform-clad players as they hand deliver ticket orders to fans (NBA).

SPOOKY SIGNING: The Suns and WNBA Mercury yesterday announced a new multiyear marketing partnership with Ghost Armor, which provides consumers with protection for their electronic devices (Suns).
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