Quote of the Day

"I can’t say it hasn’t bothered me. But I believe in the fans of Detroit, and we’ll ultimately get what we deserve. If we do this right, we’ll get the fans."
-- Pistons Owner Tom Gores, on the team's attendance figures at The Palace in recent years. (DETROIT NEWS, 10/30)
Wednesday October 30, 2013 Vol. 20 — No. 36 Print This Issue

Top Stories

  • Spirit Squad

    Spirits marketer Diageo is close to taking the wraps off a multiyear sponsorship deal with the NBA. Specific brands being leveraged have yet to be named. Last night’s TNT broadcast of Bulls-Heat had a variety of spirits commercials, including ads for Diageo’s Ciroc Amaretto, a flavored vodka brand which has used Sean "Diddy" Combs in advertising since ‘07. Diageo also owns Smirnoff, the biggest spirit brand in the world; Johnnie Walker scotch; and Captain Morgan and Myers’s rums. As an NBA sponsor, Diageo will replace Bacardi, which in ‘10 became the first spirits marketer to sign a sponsorship with one of the big four pro stick-and-ball leagues. As a much larger company, Diageo ups the spirits ante for the NBA ...

  • Put A Ring On It

    The Heat's latest NBA championship ring contains 242 round cut diamonds.

  • Return Of The King

    TNT's Bulls-Heat overnight is best for NBA opener since '09.

  • The Place To Be

    Tickets to tonight's World Series Game 6 might be the hottest in New England history.

  • American Made

    Ralph Lauren's Sochi Closing Ceremony outfits for the U.S. team is entirely made on home soil.

  • Shop 'Til You Drop

    Judge allowing Astros to pursue new TV partner amid CSN Houston bankruptcy.

  • Vantage Point

    Real Salt Lake signs one of the largest jersey sponsorship deals in MLS.

  • We Own The Night

    How "SportsCenter," "Fox Sports Live" covered NBA opening night.

  • Our For The Taking

    NCAA weighing proposal to give D-I ADs more control.

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