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NBA Embracing Advanced Analytics Movement With Strong Backing From Adam Silver
Published October 28, 2013
WATCH YOUR EVERY MOVE: The WASHINGTON POST's Maese noted data firm Stats will use the rafter-located cameras "to quantify and analyze every movement of every game throughout the entire season." Fifteen teams last season "independently paid for cameras stationed above the court to track their players' movements." The NBA in the offseason "took the lead and made the push to outfit all 30 NBA arenas with SportVU technology." Every team will "receive a base package of data and analysis, and some will pay for a deeper dive and more video integration." Teams will have access to the information "almost in real-time" (WASHINGTON POST, 10/26). In DC, Michael Lee noted Silver has "embraced new technologies with a keen interest in how a data-driven approach will affect fans." Silver said, "One of my big pushes over the last several years is about making more of this statistical data available to our fans. Because there increasingly seems to be a real hunger by our fans to get deeper into the game and in many ways, we’ve lagged behind other sports, certainly baseball." He added of brokering a league-wide deal, "We arranged for teams to get a basic set of data, but then it’s up to the teams if they want to supplement the basic package with additional data and of course, it’s left to the teams to decide what’s the best way is to crunch that data. And that’s called proprietary information that they view as highly confidential and don’t necessarily share with anyone else" (WASHINGTONPOST.com, 10/27).